In 1890, José Serrats founded a company in Bermeo
with the aim of preserving and carrying the freshness and flavor
of the cantabrian seato the most remote places.
In addition to the exceptional quality of the fish,
he employs the new preservation techniques from France
that enable him to quickly enter European markets.
In 1914, the company started to export to the North American market
as well through its subsidiary "Hijos de José Serrats, SA".